Omnistream successfully managed our network-wide store-level assortment roll-out during a time when shopper behaviour changed more in 6 months than in 35 years.
Using Omnistream, 7-Eleven Philippines increased retail sales by 5% (15% during the pandemic).
retail sales
before & during COVID
stock reduction
(days-on-hand)
gross margin
store level pogs created weekly
Challenge
7-Eleven Philippines wanted to lift operational efficiency and grow incremental sales across 3,000+ stores. But cluster-based, manual planograms couldn’t reflect each store’s unique missions and neighbourhood demand, making it hard to localise ranges, keep shelves in stock, and scale updates without adding headcount.
Approach
Each store’s specific assortment and planograms are updated as frequently as daily, prioritizing product availability and avoiding out-of-stocks. 7-Eleven initially partnered with Omnistream in a trial of 50 stores across 2 medium-sized categories, before a complete roll-out across 12 categories to 3,000+ stores nationwide.
Solution
Omnistream connected to 7-Eleven’s POS, fixture and loyalty data, enriched it with external signals, and algorithmically generated store-specific assortments and planograms with a focus on their product availability. A closed loop (sell-through + photo audits) keeps plans refreshing in days, improving availability, margin, and return on space.
Results across 3000+ stores
- +5% in Retail Sales before and after COVID-19
- -20% stock reduction (days-on-hand)
- +18% gross margin
- ~10k store-level planograms created weekly
- Planning effort down – teams redeployed to vendor & strategy work
- Higher shelf compliance with store-relevant planograms
- Fewer OOS
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