Omnistream was implemented across multiple products, resulting in both sales and profit growth.
0
Pilot 1
sales uplift vs. control stores
0
Pilot 2
sales uplift vs. control stores
+17% profit uplift vs. control stores
Challenge
A rapidly expanding Health & Beauty banner needed faster, more localised planograms across skincare, haircare, colour cosmetics and wellness. Cluster templates and long review cycles made it hard to reflect neighbourhood demand, prove ROI, and keep stores compliant.
Approach
We ran 2 pilots:
- Ran test vs. control across matched stores and categories.
- Conducted on select stores to represent cross section of store types and store sizes
- Pilot 1 ran for 10 weeks and pilot 2 for 17 weeks
- Targeted 2 categories: sanitary protection and sensitive skin
Solution
- Connected their data: POS, fixture and promo feeds (plus loyalty where available).
- Modelled at store level: Store-specific mixes tuned to local missions, pack-size and price-point optimisation for margin and not just volume and store-level planograms respecting brand blocks, shade ladders and regimen adjacencies.
- Kept humans in the loop: Outputs exported as files in retailers’ existing core tools so planners could review, tweak and publish quickly
- Continuous learning from real store performance
Results
- Accelerated planogram creation and evaluation with faster planogram cycles (weeks, not months) and higher shelf compliance
- Enabled retailer teams to focus on strategic work of running scenarios and optimizing promotions vs. manual pog generation
- Drove sales and profit uplift for retailer via optimized category management
our clients
trusted by global retailers in convenience, grocery, and health & beauty.
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